Evaluation- the importance of audience feedback

Evaluation- How effective is the combination of our main product and ancillary products

http://prezi.com/3w8m1nhvpotl/evalaution-how-effective-is-the-combination-of-our-main-product-and-ancillary-product/

link to prezi

Evaluation- Our Ancillary Product compared to conventions of real media texts

Link to my prezi:

http://prezi.com/sxtkgs-hqat2/evaluation-ancillary-product/

Evaluation-Our music video compared to conventions of real media texts

Annotated video

Final Ancillary Product

This is our final version of the magazine advert, we have used a double page spread, this allows us to use the image to its full capability. The writing in the  middle of the advert splits the two characters up which is directly linked to the narrative of the music video. the way that the title fits between the noses of each character and almost follows the curvature is effective and aesthetically pleasing and subtle on the eye. We chose to have two very recognisable brands in where the audience can purchase the song.

Final cut of our music video

Final Digi-pak

This is the final version of our Digi-Pak, the left, back and front cover all link together to form one image, but the use of black and white with colour splits the images and gives them different meanings. You can also see that on the front cover the bottom left third is quarter has faded from colour to black and white, this shows through the journey of the video that starts with him in the right then ends with him in the wrong. The spine will have the missing segment from the front and back cover image to link the two images together, it will also have "Gotye- Somebody That I used To Know " written down it.

Blog update- Changes

Since the group came together we have made changes to the video, we have decided to go against having a narrative throughout the video and have now opted for a secftion of the video to have a performance scene, we have done this in the college's recording studio, this suits the conventions of alternative rock videos where we see the artist or group performing on stage or in a studio.

Blog update

We called a crisis meeting in our media lesson 30/01/2013, to discuss what we need to do in order to complete our coursework before the deadline on 13/02/2013. We discussed our lack of time management then structured how we would go about tackling the issues we had before.

Goodwin's conventions of music videos

http://prezi.com/mq2z9in4qank/goodwins-conventions-of-music-videos/

Narrative theory

This is the video I did for narrative theory in relation to our music video.
I did this video to communicate my ideas visually instead of written on the blog.

1st draft for Ancillary product

This is our 1st draft for the ancillary product.

There is some things that need ironing out for example the join between between the two images, they need to blend in more to each other to like the bottom half of the product does.

The cartoon effect adds an extra element and looks visually inviting, it isn't exactly the same as what Gotye would have but in his other music videos he has a very creative vibe where characters are computer animated and not part of reality, the cartoon matches this.

Digi-Pak 1st draft

This is the rough draft of what our Digi-pak will look like as stated the bottom left and bottom middle covers will contain black and white images of a forest location as if the picture has been torn up. This idea of the picture being torn up relates to the broken relationship as seen in video product. We have incorporated the images of the 2 singers in our product been split up by the wooded area which features often in our music video.

Digi-Pak Template

This is the digipak template we are using, we have gone with a template that has 6 sections because it allows us to tell part of the story inside in the album cover, we will do this by using pictures from our video to link the two products together, the first idea we have is to have a picture of a male and female (the two from the video) so when the album is opened you see them facing each other then when you open it out further they part away from each other to show their separation.

Idea for Ancillary Product

We have decided to do an A3 sized ancillary product, this will allow us to use our intial idea of having a picture of both charcters in thew video facing each other with space between them to show the distance between the two of them and it can relate to our video.  we will then have the album information in the centre of page to split the characters up.

Changes

   After the audience feedback we re filmed the footage we did have because we filmed on 2 different days, this lead to a disturbed continuity between each shot. now we have re-filmed it the shots that lead on after each other now match.

   (screenshots to show difference)

   The main changes we have made are to shots 8 and 9. We originally wanted 19 seconds of footage b between the two shots, the problem was both of the shots were filmed whilst stationery creating a boring set of shots for the audience, to improve this we shortened shot 8, and split shot 9 up into two other shots, the first been a pan across the living room to show jack and Fran sitting on the sofa, then the second shot been a mid shot to extreme closeup with a zoom to allow the audience to see a message that jack has just received from another girl.

Audience feedback- 1st rough cut

    Last week we showed our music video for the first cut, with it still been early stages our music video did receive some constructive criticism and some praise as well.

    The main criticism was the lip syncing during the argument scenes (shot 18 and 19), we have Jack and Fran continually arguing but it is difficult to distinguish between the lyrics of the song and whether or not Jack is attempting to mime the words. One way we told to avoid this was to re-film these two shots and have Jack arguing but miming the words to stop any confusion. 

   The isolated location was decided to both good and bad. Good becasue it just keeps the main focus on the main characters and nothing can distract the audience, but bad because it isn't totally recognisable as to why they are in the wooded environment.

   The lack of footage was an issue as well which told us we need to complete the filming as soon as possible, this will then effect the 2nd cut positively because the story of the relationship will be able to be told and recognised more clearly.

   There were positives comments about from our 1st cut. The match-on-action near the the beginning of the video was perfectly time which is always a good comment to hear because when your filming you do have to think about body positioning and body actions to keep it filming to the previous shot.

Jack pulls Fran around.

Fran pushes Jack away

   Another comment was during chorus 1 when Jack pulls Fran around  then Fran pushes him away the audience liked how it managed to fit with the lyrics and the timing on it. 

First rough cut

We have shown own first rough cut to the group, the first cut is more to show the basic idea with the editing techniques but with the feedback we received we can now edit and add more footage to what we have to improve the video for 2nd showing to the group.

Lyrics analysis

 

Storyboard